Fashion house Chloe goes mobile
International fashion house Chloé has launched an iPhone-optimized Web site and an app to let fashion-savvy consumers stay connected with the luxury apparel and accessories brand even while on the go....
View ArticleChloé strengthens fragrance reach with Nordstrom mobile ad on The Cut –...
Chloé Eau de Parfum Intense Fendi prepares drones to film fashion show live-stream Italian fashion house Fendi is giving consumers a different view of its runway show live-stream on Feb. 20 through...
View ArticleChloé uses new Tunepics account to get personal – Luxury Daily
Chloé designer Clare Waight Keller’s Tunepics photo of her drive to work Dior shrinks iconic couture pieces for traveling exhibit French couture fashion house Dior is highlighting legendary pieces from...
View ArticleDior showcases classic pieces on W magazine mobile ad – Luxury Daily
Dior mobile ad on W Magazine Chloé merges multiple love stories to propel new fragrance French apparel and accessories label Chloé is presenting a new fragrance, Love Story, through a multichannel...
View ArticleRalph Lauren uses interactive windows to launch line at Harrods – Luxury Daily
London department store Harrods Ralph Lauren uses interactive windows to launch line at Harrods British department store Harrods is helping U.S. fashion label Ralph Lauren gain attention for its first...
View ArticleChloé vets handbag design with consumer persona in mobile ad – Luxury Daily
Chloé’s Drew Real-time strategies essential element of retail rehaul: report Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more...
View ArticleChloé picks a match in guessing game gift guide
Chloé gift guide guessing game French fashion label Chloé is testing consumers’ memory through an online version of the card game of the same name. Serving as the brand’s holiday gift guide, consumers...
View ArticleLoft unzips shoppable looks, social media guide via canine-supported partnership
Chloe the Mini Frenchie and her owner, Loni, are Loft’s newest style stars Ann Inc.’s Loft is continuing its celebrity-supported sales blitz through a collaboration with Instagram star Chloe the Mini...
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